What I did here was just take the facebook logo and turned it into e-book by using their logo and their font type. Many people do this when they are ripping off other people's ideas to create that they liked in the first place. Such as the Supreme box logo, many people like the idea of the box logo but want their own custom design in it, so they would take Supreme's box logo idea and just use different fonts to create their own design.
If I were to be recently hired by Baruch College to be apart of the new media team, some of the advice I would give is to use every single type of social media out there. Even the ones that are not as popular. Then give people incentives to share and promote the college. For example, a voucher for a free lunch or something similar to that sort so that more people will be inclined to help promote Baruch College. Another thing I would do is help the college utilize new media to help make the college student's lives easier. Things that are dedicated specifically to things in relevance to assist them. For example, if they wanted to buy or sell textbooks, help use new media to develop a tool to make it easier to assist the student in buying or selling textbooks.
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